Celebrating PR Retailers – Luxury Linen

Celebrating PR Retailers – Luxury Linen

We love our super duper special retailers – our business just wouldn’t be the same without them. They obviously sell Patersonrose products 😄 ( thats super important & keeps us alive ) but it’s more than that!  They help us create our bedding designs & products, from the very birth of each collection, telling us what they like ( & what they don’t like – just as important ), what they are searching for & ways we can all improve together.
This month we celebrate Luxury Linen, a very strong NZ online store that contributes loads to PR. Let us introduce you to Debbie ( pictured with her beloved cat ), the brains & beauty   behind Luxury Linen

“The business idea for Luxury Linen came about soon after moving to NZ from the UK in 2004. Looking for modern duvet covers for myself, I found it difficult to find in retail shops. There seemed to be a gap in the market for luxury, styles to brighten up bedrooms so it felt like the perfect opportunity to combine this with my university knowledge of business and economics after having just graduated from university.

Luxury Linen recognises that there is a high demand to keep interiors up to date and on trend while at the same time offering comfortable bedding so that you have a great night sleep. We love the Paterson Rose brand especially as its made from natural cotton and available in so many beautiful designs that can easily be accessorized to create the bedroom you love! Our favourite design is Poppy with its delicious duck egg blue, dusky pink, white and navy colours”.

3 cheers for Luxury Linen.  We can’t wait for LL to share with you our 2021 collections – stay posted!

We pay tribute to our Christchurch Store

It is with a heavy heart that we are closing the doors of our beautiful Christchurch store on Harewood Rd, after nearly 4 years of providing Kids interiors, linen & gifts to Christchurch. We invite you to pull up a chair &  turn your volume up, as we share the journey of Patersonrose Chch with you …. Don’t fret – Patersonrose continues & will be available at Ballantynes Chch & at retailers throughout NZ, Australia, Singapore, Hong Kong, MEast & online.

Out & About with Out of the Cot

Millie looking magical on bunks at OOTC

Millie looking magical on bunks at OOTC

Out of the Cot in Adelaide, Australia, have been a Patersonrose stockist for donkeys years, carrying every design & every accessory we ever create ( love that ). And they have a zillion lovely customers who repeatedly buy Patersonrose ( love that too )!  We get the lo-down from Emma on their beautiful store …

Which designs are working well for you?  We are currently crushing on Charlotte. With its gorgeous mix of Aqua, Pink, Red & Apple Green we’re finding Charlotte is starting to give Lou Lou a run for her money for the Tween Girl market. We think the gorgeous cushions are the what make this design so very appealing. The combination of the pink velvet flower & ballerina cushion are simply too hard to resist.
Any  fav mix & match combos? We are loving Stripy Sam & Wills Spot! The red, white & blue combo is given a new twist with the introduction of Wills Spot. A fresh & light look for a bunk is Stripy Sam Doona with Wills spot sheeting on the bottom bunk & then the reverse on the top. If you then add Mariner Comforters & Starry Starry Night cushions the look is complete
What are your customers looking for when doing up their children’s rooms?  Inspiration! We are constantly being asked what we use in my children’s rooms and for any hots styling tips. My number one styling tip – choose your 3 base colours are work from there. It is amazing how almost any item with any theme can work in a space as long as the base colour tones are complementary. My other tip to match a couple of items perfectly to give the look continuity. This is one (of the many reasons) I love Patersonrose!  You can have your base linen, lampshade & tab top curtains and then blend everything else from there – there is so many product lines to choose from, I often find myself spoilt for choice.
What’s your best selling PR accessory? RUGS! The range of Patersonrose rugs is quite simply awesome! The large block colour rectangle designs are heavy, durable & very easy to clean (an absolute must for a children’s bed or playroom). Also with the choice of colours available in the round shaggy’s – there is a rug to suit almost any look!
Favourite design & why ? I love Tom. The combo of blue & grey with just a pop of green is stunning & works equally well for a 5 or 15 yr old. The only difficulty I’m having is decoding if I prefer the Grey Stripe or Cobalt Blue sheeting!
What else is big at OOTC at the mo?  Our own design furniture at OOTC its like a match made in heaven with Patersonrose linen. Our simple timeless white furniture and our new amazing Australian Oak range is the perfect base to have the Patersonrose linen just pop with colour. We love the Ashton Bed, with Tom linen combined with Al & Em pin boards you can complete the perfect boys bedroom look.
Coming into spring, what’s a “must buy” at OOTC?  If you haven’t invested in a good quality quilt it is time to do so. Our range of cotton & corn (yes corn!) quilts are light, warm, machine washable, hypo allergenic & just perfect for these cold winter nights.

On a personal note, what’s your current fav meal ?  My favourite winter meal at the moment is Asian Roast Chicken. It’s a different take on a traditional roast chicken with the stuffing consisting of tamarind and Asian spices and then reducing the stock & mixing with coconut milk to produce a coconut milk gravy. This is then served with Rice & Steamed Greens. Served with a glass of Pinot Grigio – perfect!

Bon appetite !!!  Make sure you visit their delightful store or shop on-line at OOTC

Tom linen at OOTC

Tom linen at OOTC


Piccolo House, Singapore

Lucy linen @ Piccolo House

Lucy linen @ Piccolo House

Other than Patersonrose, what is the current trendy item or range your customers are buying ?
Mmmmm….. Alphabets Room Decoration. Eg. Alphabet decals, wooden letters or cushions. These allow parents and kids to get creative by personalizing their names or favorite quotes at any part of the room.

Are there any colours are you finding girls are asking for at the moment?
Pastel candylicious colour range.

We are talking about setting up a nursery or babies room in April, is there a “must have” that you recommend for mothers setting up a nursery?
“Must Have” a soft night light for a nursery room , can be a wall mount light, plugged light or table lamp. A good night light will help baby sleep better.

On a personal note ….
If we were to cook you were favourite meal, what would it be?
Grilled chicken with sesame sauce?

If you could visit anywhere in the world, where would you go & why?
Brazil. It is at the other part of the world and is the least possible country that I thought I will visit in my life. Of course if I have a chance, I will love to visit the heavenly beaches and experience the world famous carnival at Rio.

Visit one of the two Piccolo House stores in Singapore : 10 Ubi Crescent #01-63 (Lobby D) Ubi Techpark Singapore 408564 (along UBI Ave.1)  &  THE GRANDSTAND – 200 Turf Club Road #04-13 Singapore 287994

Retailer in the Spotlight : Piccolo House, Singapore

Millie Linen at Piccolo House

Millie Linen at Piccolo House

Piccolo House, in Singapore, has been an avid stockist of Patersonrose for a number of years now, & we love their passion, loyalty & contributions to our designs & products. We chat with Stacey, from Piccolo House …

When did you open Piccolo? 
Piccolo House was opened in the Year 2007

What is your favourite aspect of your store?
My favorite aspect of the shop is the great variety of kids furniture, bedding, decoration and accessories necessary for kids room, customers enjoy shopping at our one-stop shop for their kids room and find unexpected inspiration.

What is your best selling design from Patersonrose at the moment?  Will”s Star

What PR accessory are your customers buying at the moment for their kids room? & why?  Bunting. Bunting is the most versatile décor for kids room and kids party. It instantly dresses up the kids area.

Will's Star Bunting

Retailer in the Spotlight : Indigo Kids, Hong Kong & Dubai

wills star

Wills Star on display at Indigo Kids

Indigo Kids are a chain of totally stunning stores, specializing in Interiors for Children. They exclusively stock Patersonrose Bedding & Accessories in Hong Kong & Dubai – we chat with them …

Tell us what is your primary store focus is & what makes Indigo Kids unique from others?
Our product range is unique in Hong Kong – we have an amazing selection of kids’ furniture, accessories and bed linen in all our stores, all in one place, to make it easy for our customers.

We also sell products are exclusive to Indigo Living, so we bring in many brands from all over the world for our customers to have access to. Patersonrose is an example of one of our exclusive ranges.

Safety is something we are serious about – from the paint and fabrics that we use to the actual construction of our products. Everything we sell meets the International Safety Standards.

What’s your favourite Patersonrose design & why?
Millie – gorgeous colour and such a beautiful flower pattern – the quintessential girly bed linen!

Which is your “must have” kids room accessory?
A bean bag!

What are your customers looking for at the moment?
Knowledgeable customer service – we place a lot of emphasis on training our staff on the products we sell so they know every feature and benefit back to front – this helps when parents are deciding how to put a room together and what is important to consider in a kids space.  Safety, quality and durability of the products.

Any advice for customers when choosing a bedroom look?
Picking pieces that can be mixed and matched; good, clean fun colour – lots of colours, & comfort!